You’ve probably already seen him hopping around on our website: that cheerful die with the big smile, two thumbs up, and a mischievous wink. That is Dicey, the official mascot (and self-proclaimed Chief Rolling Officer) from Boardgameshop.nl. But who is this little white square on legs actually, and why is he so obsessed with board games? It is time to lift the curtain.
Born from a double six
Dicey didn't just come out of a plastic mold. According to legend, he originated during a legendary gaming session that lasted deep into the night. There was so much passion, laughter, and good times at the table that the luck factor of the dice magically came to life. Dicey jumped off the table, walked into our warehouse on his own two feet, and decided never to leave. Since then, he has watched over our stock and ensured that extra dose of gaming fun in every package.
What characterizes Dicey?
Dicey is the embodiment of everything we like about board games. He is:
- A tad unpredictable: Just like that one throw that throws your whole strategy into disarray in Catan.
- Extremely social: Dicey gets sad sitting alone in a dark box. He wants to stand on the table, right in the middle of the action!
- Incorrigibly optimistic: Even if you roll a 1, Dicey still gives you a wink and two thumbs up (just like in his favorite photo above). He always believes in a comeback!
- Surprisingly mobile: Make no mistake, with those legs of his, he is lightning fast. He runs from the packing table to customer service to make sure everything runs smoothly.
Where can you run into Dicey?
Dicey is quite busy for a die that used to only roll. You will see him appear more and more often:
- In your package: Very occasionally, he leaves a small surprise behind.
- Between the lines: Dicey has strong opinions about new releases. That is why he likes to make appearances in newsletters, on the shop, and on our social media channels.
- On social media: He isn't afraid to poke fun at 'analysis paralysis' or that one friend who always tries to bend the rules. And yes, sometimes he just poses for a victory photo. He's secretly a handsome guy too.
Dicey's Promise
Although he looks like an innocent D6, Dicey takes his job seriously. He watches over our stock, checks if the shipping boxes are sturdy enough, and ensures that the atmosphere in the Boardgameshop.nl team is always at 'high score'.
So, the next time you see him on the site, give him a virtual high-five. Dicey is for the winners, the losers, the strategists, and the social players. Because at the end of the day, it’s not about the points, but about the fun you share.
Have you spotted Dicey anywhere yet?
Update March 24, 2026: From now on, Dicey has come to life digitally and you can talk to him! Dicey has been renamed Dicey AI and you can find him via the chatbox in the bottom right of your screen. Dicey assists in providing information about Boardgameshop.nl, products, stock, and your order(s). Is Dicey unable to give a good answer? Then just send an email to [email protected]Dicey AI is still in training, so if he can't tell you something, please don't get too angry :)

Where can you run into Dicey?



